Titre : | Factors that influence online medication purchasing behaviour in pregnancy : a qualitative study (2020) |
Auteurs : | Alison Little ; Marlene Sinclair ; Huiru Zheng ; Patricia Gillen |
Type de document : | Article : texte imprimé |
Dans : | Midirs. Midwifery Digest (Vol. 30, n° 2, June 2020) |
Article en page(s) : | p. 159-171 |
Langues: | Anglais |
Sujets : |
Paramédical (MeSH) Femmes enceintes ; Grossesse ; Internet ; Médias sociaux ; Sage-femme ; Services pharmaceutiques en ligne ; Traitement médicamenteux |
Résumé : |
Aim : To explore the factors that influence a pregnant woman's intention to purchase medication online.
Methods : Three online focus groups were conducted using asynchronous communication in a closed Facebook group during May 2018, to gauge a deeper understanding of this emerging phenomenon. Results : A total of 23 women from six countries participated in the study. Strong predictive factors that influenced purchasing behaviour included the importance of rapid retrieval of information, cost-effectiveness, special offers, price comparison, time-efficiency and availability of more product options. Women had a lack of knowledge about medication safety and were likely to be influenced by product reviews and star ratings. Online purchasing enabled women to avoid consultations with health care providers and helped them feel more in control of their identity. Social norms impacted on women's decision making and women referred to the normalisation of online purchasing as being influential. Pregnancy groups/forums and social media were seen as influential sources of advice and previous experience of online purchasing was an important predictor of future behaviour. Conclusion : Pregnant women who were internet-confident were more likely to have established online purchasing behaviour and therefore more inclined to purchase online medications. The internet offered women greater autonomy and rapid access to products. Implications : Midwives need to be aware of this growing trend and ensure their knowledge about purchasing online medication safely is evidence-informed and that they facilitate pregnant women to make safe choices. |
Exemplaires (1)
Localisation | Section | Support | Cote de rangement | Statut | Disponibilité |
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Bibliothèque Paramédicale | Périodiques | Périodique | MID. DIG. 20-2 | Empruntable | Disponible |