Titre : | Designing brand identity : an essential guide for the entire branding team |
Auteurs : | Alina Wheeler, Auteur |
Type de document : | texte imprimé |
Mention d'édition : | third edition |
Editeur : | Hoboken, N.J. : John Wiley & Sons, 2009 |
ISBN/ISSN/EAN : | 978-0-470-40142-2 |
Format : | 310 p. / 29 cm |
Langues: | Anglais |
Sujets : |
IESN Design ; Marketing ; Stratégie ; Stratégie marketing |
Résumé : |
Designing Brand Identity is an a to z of the branding process. It is designed as a quick, easy to access book for almost anyone. It has three parts. The first part is an introduction to "the basics" and covers everything from "what is a brand?" to new branches of branding such as social media and sustainability. The second part is "the process". It is designed as a page by page overview of what a branding team should be doing to brand successfully. It is thorough and goes into all the details. Some of it depends though on the industry you are in. The third part is "best practices". It has 51 case studies of major organizations and their brands.
Each page of Designing Brand Identity is illustrated with diagrams, photos and examples of logos. It is actually very light on written content and is designed a bit more like a university text book with boxes of content surrounded by key quotes and diagrams. It is intuitive and explains key concepts in a very visual way. One criticism of the book is there is nothing really new in here. Someone just starting out could learn a lot and the way it quotes thought leaders means you can get a good overview of the field. A professional might want something deeper such as The Brand Gap. With that said branding is one of my favorite subjects and I found it refreshing and good revision. It is also a good coffee table book and easy for quick reference. |
Exemplaires (1)
Localisation | Section | Support | Cote de rangement | Statut | Disponibilité |
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Bibliothèque IESN | _658 Entreprises | Livre | 659.1 WHE DES | Empruntable sur demande | Disponible |