| Titre : | Learning Google Analytics : Creating Business Impact and Driving Insights |
| Auteurs : | Mark Edmondson, Auteur |
| Type de document : | texte imprimé |
| Editeur : | Cambridge : O'Reilly, 2023 |
| ISBN/ISSN/EAN : | 978-1-09-811308-7 |
| Format : | 323 p. / 24 cm |
| Langues: | Français |
| Sujets : |
IESN Audience ; Business ; Data marketing ; Google Analytics ; Web |
| Résumé : |
GA4 offers a new digital marketing paradigm: moving analytics tools beyond reporting what has happened toward influencing what will happen via data activation. Data activation is about making a positive effect on your website so you can see real business impact with your analytics. The trend for digital marketing over the last few years has been toward making faster decisions to help justify the cost of your website, app, or social media activity. As ecommerce booms, digital analytics have become more critical to ensure budgets are allocated correctly in a highly competitive arena.
These new opportunities require learning skills that may be unfamiliar to traditional digital marketers, so this book aims to help bring you up to speed and help your GA4 implementation fulfill its potential. We will demonstrate common use cases for GA4 data activation and provide step-by-step instructions on how to implement them, as well as introduce ideas and concepts to help you build your own bespoke applications. I hope to give inspiration for those wishing to create their own data activation projects. Code examples will be included to help provide some templates, as well as introductions to various cloud components such as data storage, data modeling, APIs, and serverless functions to help you assess what technologies you may want to enable. |
Exemplaires (3)
| Localisation | Section | Support | Cote de rangement | Statut | Disponibilité |
|---|---|---|---|---|---|
| Bibliothèque IESN | _68 Informatique | Livre | 68 EDM LEA | Empruntable sur demande | Disponible |
| Bibliothèque IESN | _68 Informatique | Livre | 68 EDM LEA | Empruntable sur demande | Sorti jusqu'au 16/08/2023 |
| Bibliothèque IESN | _68 Informatique | Livre | 68 EDM LEA | Empruntable sur demande | Disponible |
![Noot - [De duurtijd van de uitkering na echtscheiding]](https://bib.henallux.be/img_cache/pmb_henallux_prod_record_736597.webp)
